COURSE RESEARCH:
Obviously not every date and every brief will be exactly the same but it will be taught the same and the general modules won't change:
MOODLE:
| Module Information OUGD401 Context of Practice 1 20 Credits | LCA// BAGD |
| Module Briefing Date | Interim Assessment | Submission Deadline | ||
27 / 09 / 2011 | Essay Component & Study Tasks 24 / 01 / 2012 - 4pm | 15 / 05 / 2012 - 4pm | ||
| Module Aims |
The aims of this module are:
To introduce appropriate methods of academic research, theoretical analysis and critique of image, object, process and text in order to contextualise art, design and media.
To develop effective approaches to the writing, recording, documentation and communication of student responses to the context of their practice.
To introduce and establish the integrated relationship between the theoretical, contextual and practical aspects of creative practices.
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| Learning Outcomes | Assessment Weighting | |
At the end of the module, learners will be expected to:
| ||
4A1 |
Demonstrate an awareness of the aesthetic, cultural, historical, technological, social, political or other contexts relevant to individual subject disciplines.
Context
| 15% |
4A2 | Demonstrate an awareness of the relationship between the theoretical and practical contexts of their own subject discipline. Synthesis | 15% |
4B1 |
Evidence the ability to analyse and evaluate ideas from a range of primary and secondary sources.
Analysis
| 20% |
4C1 |
Evidence the capacity for undertaking practical and theoretical research that demonstrates an awareness of critical, effective and testable processes.
Research
| 20% |
4D1 |
Communicate individual opinions in written, visual, oral and other appropriate forms
Communication
| 30% |
| Indicative Content |
This module provides an introduction to a broad contextual and historical context of contemporary art & design practice.It offers you the opportunity to develop an awareness of the interrelated practical and theoretical concerns of creative practice.
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| Module Brief | |||||
| Brief Title | Module Tutor (s) | ||||
| Chronologies, Contexts and Analysis | Richard Miles, Jo Rucklidge | ||||
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| Context This module provides an introduction to the contextual and historical background of art, design and media, alongside considering relationships between theory and practice. Students enhance their contextual knowledge and understanding, together with their own critical awareness and develop the ability to situate their practice within a global context. Through seminars, lectures and tutorials, students investigate their own discipline and also the broader cultural and contextual frameworks that are influential to the fields of art, design and media. For example, questions around identity, values, class, race, geopolitics, globalisation, sustainability, technology, materials and creativity form part of that investigation. | |||||
| Brief This brief is in two parts: Part 1 - CRITICAL ANALYSIS - Chronologies and Contexts. (50%) “The ultimate authority must always rest with the individual's own reason and critical analysis.” - Dalai Lama. Based on the timetabled lectures, seminars and group discussions you will respond to a series of set tasks that will introduce and explore of a range of approaches to the critical analysis of Graphic Design. These Study Tasks will focus on the contextual and chronological positioning of Graphic Design and the theoretical underpinning of creative practice. They will encourage you to explore the models, methods and language of research and critical analysis culminating in the writing of a 1500 word essay. All responses will be posted to your design Context Blog. Part 2 - THEORY INTO PRACTICE - A Visual Response. (50%) “The imagination imitates. It is the critical spirit that creates.” - Oscar Wilde Based on your research and responses to Part 1 of this module propose, develop and resolve a visual investigation of one of the set themes outlined in Studio Brief 2. You will be expected to identify the broader context of your own creative interests within Graphic Design in order to visually communicate the focus of your own emerging design practice. Your response to Part 2 of this brief should be documented through regular annotated posts to your Design Context blog and resolved/presented in appropriate formats as outlined in Studio Brief 2. | |||||
| Module Information OUGD402 PPP1 (Personal & Professional Practice 1) 20 Credits | LCA// BAGD |
| Module Briefing Date | Submission Deadline | Assessed Presentation | ||
19/09/2011 - 9.30am
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Studio Brief 1 & 2
22 / 05 / 2012 - 4pm
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Studio Brief 3
07-08/06/2012
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| Module Aims |
The aims of this module are:
|
| Learning Outcomes | Assessment Weighting | |
At the end of the module, learners will be expected to:
| ||
| 1 |
4A3 - Demonstrate an awareness of appropriate areas of practice within the creative industries and cultural environment.
| 25% |
| 2 | 4B2 - Analyse, evaluate and reflect on their strengths and weaknesses as learners | 25% |
| 3 |
4C2 - Develop a body of work in response to a defined brief that effectively demonstrates an awareness of their own practice in relation to others.
| 25% |
| 4 |
4D2 - Use appropriate communication skills to record and present their emerging practice.
| 25% |
| Indicative Content |
Reflective Practice and Time Management
Facilitated through seminars with staff / peers and tutorials you will develop an understanding of yourr strengths and weaknesses, identify gaps in your knowledge in relation to current creative practices and establish action plans to address these issues relating to effective studio developent and approaches to reflective practice.
Research, Documentation and Presentation Skills
You will be introduced to a range of research skills with which you will be encouraged to explore the size, scope and structure of the creative industries and their cultural environment. Facilitated through seminars with staff and peers, you will explore social contexts, future trends and contemporary practices in Graphic design and the broader creative industries. You will present your findings using appropriate visual, written and verbal techniques/methods.
Activities should include also include:
· Reflective commentary on Level 4 learning
· Visits to related exhibitions, venues and events
· Practical work in response to a brief
· Evidence of development work in response to a brief
· Evidence of external influences and their relevance
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| Module Brief | |||||
| Brief Title
CREATIVE PRACTICE
| Module Tutor (s) | ||||
| Amber Smith, John Watters, Fred Bates | |||||
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| Context 'Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.' - An Incomplete Manifesto for Growth - Bruce Mau 1998 This module encourages you to take responsibility for development of your own practice. You will research, produce and reflect on work that relates to your own interests and needs as a developing practitioner and communicate the outcomes of this reflection to staff and peers. It is important to treat this module as starting point for an ongoing and increasingly individual/independent inquiry that underpins your studio practice. Your approach to this brief in relation to the rest of your work. should be distinct enough to allow for a sufficient level of objective reflection but integrated enough to maintain relevance to your practical work and the broader contextual understanding of graphic design practices. | |||||
| Brief Produce and present a body of work that demonstrates your growing understanding of contemporary graphic design practice and its relationship to your own work, creative ambitions and approach to learning. Through a process of research, documentation and evaluation you are required to demonstrate a reflective engagement with issues relating your own practice and the broader creative industries. You will be supported in the development and presentation of:- Studio Brief 1 - An ongoing reflective journal in the form of a blog – through this you will need to demonstrate an on going self evaluation of your progress and experiences throughout Level 4 of the programme. The blog should combine a reflective approach to your work/skills/strengths and weakness in relation to contemporary creative practices. See Studio Brief 1 for further information. Studio Brief 2 - ‘SPEAKING FROM EXPERIENCE’ – a set brief that focuses on a personal response to an audience centered problem of communication. You will be asked to develop a body of work that reflects your experiences in the Level 04 of the programme as well as your individual emerging interest as as a designer. See Studio Brief 2 for further information. Studio Brief 3 - An oral presentation to be delivered to members of your workgroup - you should aim to summarise your first year experience with a view to more focussed and specialised study in your second year. Your presentation should draw together examples of contemporary design practice and relate them to the development of your own work. See Study Task 10 for further information. Each of these elements should be interrelated reflecting a growing independence and ability to make decisions from an increasingly informed position. You will be briefed separately on each element. | |||||
| Module Information OUGD403 Design Skills 20 Credits | LCA// BAGD |
| Module Briefing Date | Submission Deadline | |||
26 / 09 / 2011 | 21 / 11 / 2011 - 1pm | |||
| Module Aims |
The aims of the module are:
|
| Learning Outcomes | Assessment Weighting | |
At the end of the module, learners will be expected to:
| ||
| 1 |
4A4 - Demonstrate an awareness of practical and conceptual concerns within the context of visual thinking and visual communication.
| 20% |
| 2 |
4B3– Explore a range of approaches to the generation and investigation of ideas in the development of solutions to set problems.
| 20% |
| 3 |
4C3 – Visually explore ideas through the selection of appropriate methods, processes and media in response to set briefs.
| 20% |
| 4 |
4C4– Demonstrate a practical investigation of visual thinking, visual research and visual development.
| 30% |
| 5 |
4D3 – Document and record critical awareness, evaluation and self-reflection in response to their own work and the work of others.
| 10% |
| Indicative Content |
Students will be introduced to practical and conceptual approaches to the generation and development of ideas, formal language and design skills (type, layout/composition, colour etc.) as integral considerations in responding to briefs that focus on problem solving and communication.
A combination of lectures, seminars and studio based workshops will focus on:-
· Approaches to visual thinking, visual investigation and the visual communication of ideas.
· Strategies for idea generation and decision-making when developing responses to set problems
· The introduction of critical/conceptual development and evaluation of ideas relating to design and communication.
· The development of visual solutions to problems through the investigation of formal issues relating to frame, format, composition, type and colour.
· The introduction of appropriate methods of recording, documenting and evaluating work
· The development, selection and presentation of work through group work and group critique.
Studio development will be supported by a programme of brief led inductions to workshops, technologies and design software. These inductions will support the initial introduction of technical design skills and explore their application to set problems and broader design contexts.
Delivery will combine oral briefings, lectures, individual and group work, studio based activities, workshop sessions, group critiques and self-evaluation. These sessions will support the introduction of institutional, course specific and online learning resources as well as module submission and assessment policies and procedures. Students’ progress will be supported by individual tutorials and sign up surgeries.
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| Module Brief | |||||
| Brief Title
VISUAL THINKING - VISUAL COMMUNICATION
| Module Tutor (s)Amber Smith, Joanna Rucklidge, Simon Harrison, James McBeath | ||||
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| Context ‘Didn’t someone say, “Wait for inspiration and all you’ll get is an overdraft.”. For a designer it [inspiration] is about response. We are given a question and we have to react to it. We are not in control of the question and for this reason the client’s question can take us by surprise, confuse us or at worst not interest us. On the other hand, it can trigger huge excitement an a flood of the most engaging ideas.’ – Nick Robertson ‘S Book Two’ In order to fully exploit your creative potential you must be prepared to step outside the familiar, challenge existing preconceptions and respond to the simplest of stimuli that could come from anywhere. Your ability to develop a range of systems, methods and approaches to the investigation of ideas and processes will be vital to your success as a designer. Over the next 8 studio weeks you will be asked to apply your existing and developing understanding of visual language, visual research and visual thinking to set problems | |||||
| Brief Produce a body of work that demonstrates your ability to respond to set problems through the visual investigation of ideas The documentation of your work should demonstrate your ability to practically and conceptually investigate a range of possible solutions to problems of design, communication and resolution. The module is in 2 parts: Part 1 - Visual Thinking - Alphabet Soup. Using letter forms as a starting point you will be asked to respond to a series of tasks that focus on the visual investigation of form, media and format. These tasks will focus on developing your visual skills and should be seen as an opportunity to explore a broad range of approaches to the development of a significant body of possible ideas. See Studio Briefs for further Details Part 2 - Visual Communication - Message & Delivery. Based Part 1 of this brief apply your existing and developing understanding of visual language, visual research and visual thinking to a set of brief led problems that focus on the visual communication of message. You will be encouraged to explore the relationship between type, image, language and format in the effective solution of problems of communication. | |||||
| Preparation / Research Suggestions |
You will need your research generated in response to the ‘Preparatory Brief’ on a daily basis. You will also need the equipment specified on the list issued during the summer and be prepared to collect/purchase additional materials and equipment when necessary. It is essential that you thoroughly document the work produced over the next seven weeks through the use of appropriate media (Photography, photocopies, drawings, sound recordings, video etc.) and regular postings to your Design Practice Blog. All work should be supported by appropriate developmental work including sketchbooks, worksheets, test pieces and prototypes. Particular attention needs to be paid to the evidencing and documentation of work produced during (and your role within) group work. |
| OUGD404 Design Principles 20 Credits | LCA// BAGD |
| Module Briefing Date | Submission Deadline | |||
27 / 09 / 2011 - 1pm
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24 / 04 / 2012 - 1pm
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| Module Aims |
The aims of this module are:
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| Learning Outcomes | Assessment Weighting | |
At the end of the module, learners will be expected to:
| ||
| 1 | 4A5 - Demonstrate an understanding of visual literacy and visual language in relation to the visual investigation of ideas and concepts. | 30% |
| 2 | 4B4 - Identify and evaluate individual creative concerns in relation to set problems and graphic design contexts. | 20% |
| 3 |
4C5– Develop and present a body of work that demonstrates the ability to practically investigate and apply identified design principles to specific problems.
| 30% |
| 4 | 4D4 – Effectively communicate informed opinions and critical awareness through appropriate methods of documentation, reflection and self-evaluation. | 20% |
| Indicative Content |
Lectures, seminars and studio based workshops will help students develop an understanding of the relationship between theoretical, practical and conceptual application of fundamental design principles. The growing awareness of visual literacy and visual language will encourage students to identify and contextualise their work in relation to contemporary design practices. Content will include
Students will be encouraged to explore individual applications of specified design principles through task based private study, personal investigation and studio development. Briefs will support the investigation of individual approaches and creative application of design theories to the production of work across a range of appropriate media, methods and processes.
Delivery will combine oral briefings, lectures, individual and group work, studio based activities, workshop sessions, group critiques and self-evaluation. These sessions will support the introduction of institutional, course specific and online learning resources as well as module submission and assessment policies and procedures. Students’ progress will be supported by individual tutorials and sign up surgeries.
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| OUGD404 Design Principles 20 Credits | LCA// BAGD |
| Module Briefing Date | Submission Deadline | |||
27 / 09 / 2011 - 1pm
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24 / 04 / 2012 - 1pm
| |||
| Module Aims |
The aims of this module are:
|
| Learning Outcomes | Assessment Weighting | |
At the end of the module, learners will be expected to:
| ||
| 1 | 4A5 - Demonstrate an understanding of visual literacy and visual language in relation to the visual investigation of ideas and concepts. | 30% |
| 2 | 4B4 - Identify and evaluate individual creative concerns in relation to set problems and graphic design contexts. | 20% |
| 3 |
4C5– Develop and present a body of work that demonstrates the ability to practically investigate and apply identified design principles to specific problems.
| 30% |
| 4 | 4D4 – Effectively communicate informed opinions and critical awareness through appropriate methods of documentation, reflection and self-evaluation. | 20% |
| Indicative Content |
Lectures, seminars and studio based workshops will help students develop an understanding of the relationship between theoretical, practical and conceptual application of fundamental design principles. The growing awareness of visual literacy and visual language will encourage students to identify and contextualise their work in relation to contemporary design practices. Content will include
Students will be encouraged to explore individual applications of specified design principles through task based private study, personal investigation and studio development. Briefs will support the investigation of individual approaches and creative application of design theories to the production of work across a range of appropriate media, methods and processes.
Delivery will combine oral briefings, lectures, individual and group work, studio based activities, workshop sessions, group critiques and self-evaluation. These sessions will support the introduction of institutional, course specific and online learning resources as well as module submission and assessment policies and procedures. Students’ progress will be supported by individual tutorials and sign up surgeries.
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| Module Brief | |||||
| Brief Title | Module Tutor (s) | ||||
| Visual Literacy, Visual Language. | Fred Bates, Amber Smith, Lorenzo Madge | ||||
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| Context ‘...visual language is a set of practices by which images can be used to communicate concepts. Creation of an image to communicate an idea presupposes the use of a visual language. Just as people can 'verbalize' their thinking, they can 'visualize' it.’ The ability to visual investigate, translate and interpret the world around us is key to the development of communication through design. Developing an exploratory approach to the fundamental principles that underpin design and visual language will allow you to your own voice as a designer. You will need to develop an individual investigation into approaches to looking at the world with an analytical eye that in turn will help you to develop and improve your ability to communicate your ideas visually. This module will introduce and explore fundamental principles of type, layout, image, format and composition. You will be need to use these as a starting point for your own visual research and application of the language of graphic design. | |||||
| Brief The aim of this brief is to help you establish a deeper understanding of design principles and visual language, develop your visual vocabulary and establish personally appropriate approach to the broader uses of type and image within your design practice. With this in mind it is important that you develop an individual and exploratory approach to the problems set. This brief is divided into TWO parts. Part 1 - WHAT IS VISUAL LITERACY? Through lectures, seminars and studio workshops you will be introduced to a range of fundamental Design Principles including the anatomy of type, colour theory, frame & format, Type and Grid. Using these sessions as a starting point and in response to set tasks, develop an increasingly independent investigation into the principles that are introduced. You should document and evaluate your practical research thoroughly on your Design practice Blog and record any contextual research on your Design Context blog. Part 2 - WHAT IS VISUAL COMMUNICATION? Based on your growing understanding of visual language and the design principles introduced through Part 1 of this brief, develop, produce and present a personal visual investigation Graphic Design Principles. Your work should demonstrate a growing understanding of the relationship between type, image, format and content in response to a set brief. See Studio Brief 3 for further information. | |||||
| Module Information OUGD405 Design Process 20 Credits | LCA// BAGD |
| Module Briefing Date | Intrim Crit(s) | Submission Deadline | ||
| MONDAY 28th November 2011 | See E-studio for further details | Wednesday 8th February 2012 - 1pm | ||
| Module Aims |
The aims of this module are: To introduce and explore practical and conceptual approaches to research and problem solving in response to the brief. To introduce and develop an awareness of issues relating to form, function and context in relation to design based problems of communication. To further develop skills in recording, documenting, presenting and evaluating work in response to individual reflection and peer feedback. |
| Learning Outcomes | Assessment Weighting | |
| 1 | 4A6 - Demonstrate a range of approaches to research in the collection, development and communication of source material. (RESEARCH & ANALYSIS) | 20% |
| 2 | 4B5 -Explore individual responses to creative opportunities, source material and design processes appropriate to set briefs and identified problems. (CONCEPTUAL DEVELOPMENT & IDEA GENERATION) | 20% |
| 3 | 4C6 - Select and investigate appropriate practical approaches to the investigation of communication, function, context and media in response to a brief. (PRACTICAL DESIGN DEVELOPMENT) | 20% |
| 4 | 4C7 - Explore processes and techniques in the visual development of ideas towards communication and design solutions to identified problems. (SELECTION , RESOLUTION, PRESENTATION) | 20% |
| 5 | 4D4 - Demonstrate an effective use of appropriate methods of recording, documenting and evaluating individual progress. (PROJECT MANAGEMENT & EVALUATION) | 20% |
| Indicative Content |
The module will reinforce and extend previously introduced design principles and practices. The introduction of practical and conceptual approaches to primary and secondary research, strategies for content development, evaluation methods and project management skills will underpin the practical investigation of concepts and ideas. Brief led projects will help students to develop an understanding of application, form, function, message and communication as key considerations in the development of design concepts and practical solutions. This module is a continuation of the induction programme to appropriate workshops, technologies and software (print processes, digital photography, Adobe Photoshop). Design principles in typography, layout, formal language and visual communication will be introduced as integral considerations in brief led problem solving. Delivery will combine oral briefings, lectures, individual and group work, studio based activities, workshop sessions, group critiques and evaluation. Your progress will be supported by group crits. and tutorials at key stages. |
| Module Brief | |||||
| Brief Title | Module Tutor (s) | ||||
| COLLECT, CATEGORISE, COMMUNICATE | Amber Smith, Joanna Rucklidge, Fred Bates | ||||
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| Context
‘Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there. ‘ An Incomplete Manifesto for Growth – Bruce Mau Design In. 2006
Finding out is a fundamental part of being a graphic designer. Going beyond the obvious to find the surprising and intriguing. Becoming an expert will inform your ideas, offer countless starting points and allow you to make appropriate decisions when developing your work.
Information and knowledge however is not enough. Your role is to deliver your findings in a way that engages, challenges, questions and surprises. Whatever the starting point it is essential that aim to develop methods of visually engaging audience. With this in mind you must focus on the visual as well as conceptual development of your ideas and concepts.
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| Brief Over the next few weeks you will be asked to apply your existing and developing understanding of visual language, visual research and visual thinking to set problems. These problems will focus on:-
Research Journal (Blog.Based) – to include evidence of critical engagement with a range of appropriate theoretical, conceptual and/or contextual source material. There should be written evidence of personal reflection and critical awareness when evaluating individual progress in relation to set briefs.You will generate, record and organise a body of visual and contextual research that helps you to establish your own opinions in response to specific problems.
Design Development – to include evidence of the ability to effectively plan, carry out, document and evaluate the practical and conceptual development of appropriate solutions to identified problems. By critically evaluating your source material and identifying a range of focussed lines of inquiry you will practically and conceptually investigate possible approaches to the translation, interpretation and delivery of information
Using studio sessions, development time, workshops and your own private study time you will be expected to develop and present a set/series of appropriate resolutions in response to the set problems concerning the organisation and delivery of information in response to set problems
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| Module Information OUGD406 DESIGN PRACTICE 1 20 Credits | LCA// BAGD |
| Module Briefing Date | Intrim Crit(s) | Submission Deadline | ||
| 20 / 02 / 2012 - 9.30 | See E-studio for details | 16 / 05 / 2012 - 1pm | ||
| Module Aims |
The Aims of this module are:
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| Learning Outcomes | Assessment Weighting | |
At the end of the module, learners will be expected to:
| ||
1 | 4A7 - Demonstrate an understanding of the relationship between formal language, visual communication and problem solving in the development of appropriate solutions to defined problems. |
20%
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| 2 |
4B6 - Demonstrate a critical awareness of individual intentions in the production and contextualisation of work related to appropriate graphic design practices.
|
15%
|
| 3 |
4C8 - Identify, evaluate and select appropriate practical and conceptual approaches to the development of effective solutions to set problems.
| 25% |
| 4 |
4C9 - Demonstrate the ability to incorporate visual skills and sensitivity to appropriate media in the development of a body of individually identified design solutions.
| 25% |
| 5 |
4D6 - Effectively manage time and resources in order to document, present and evaluate a self-determined body of work in response to set briefs.
| 15% |
| Indicative Content |
A brief led, structured module that will allow students to develop a more self-directed, diagnostic body of work that will focus on Communication through Type and/or Image. Students will be encouraged to individually and collaboratively explore solutions to problems through the individually identified investigation of typography, layout, packaging graphics, information graphics, editorial, reportage, sequential imagery, photo media, and paper based print.
Set briefs will support the development of individual interests and practices in Graphic Design by encouraging students to explore critical/conceptual approaches to form, function & audience/context as integral considerations in communication and design. Drop in workshop access will be available to develop practical skills in support of individual practice. Project management and self evaluation methods will be reinforced through the development of a practice based rationale and research file.
This module will be delivered through oral briefings, lectures, group crits group/individual tutorials and project surgeries.
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| Module Brief | |||||
| Brief Title | Module Tutor (s) | ||||
| A Graphic Response | Amber Smith, Fred Bates, Jo Rucklidge | ||||
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| Context “[Graphic Design is] An ongoing examination/conversation between the dynamics of personal exploration and professional practice” – Matt Owens, Volumeone Graphic design represents a constant dialogue between the client lead brief and the individual voice of the designer. Design problems, Content, audience and context are often given however resolutions often stem from your own interests, experiences and opinions. It is an investigation into these personal creative concerns that help you to develop an individual voice within the creative industries. In a professional context your individuality and effectiveness as a designer will be measured by the skills you have and more importantly how you apply them. You are viewed through your work, its personality, its tone of voice and creative concerns. This Brief offers you the opportunity to identify, develop and exploit your own individual design identity within the context of contemporary Graphic Design practice. You will be encouraged to make independent choices regarding the focus of your investigation and appropriate resolution of your ideas. Your progress will be supported by studio briefings, crits and studio support but you will be expected to demonstrate an increasingly independent approach to research, development and presentation within the context of set problems. | |||||
| Brief You will develop and present a body of practical solutions to set problems outlined in individual studio briefs. These will include: STUDIO BRIEF 1: PROFESSIONAL PRACTICE - this brief will offer you the opportunity to respond to a given live or competition brief. STUDIO BRIEF 2: COLLABORATIVE PRACTICE - you will work in small groups to solve a problem based on communication, audience and context. STUDIO BRIEF 3: INDIVIDUAL PRACTICE -
an opportunity to develop an individual response to set design problems.
Each brief will have its own mandatory requirements, deliverables and set studio deadline but all will be submitted at the end
of the module as a body of work that reflects your emerging creative interests and individual design practice. Your practical and
conceptual development of responses to set problems should be informed by and ongoing investigation of graphic design
practices and appropriate contextual references.
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