third year
This is the presentation that I put together for the introduction to third year, including a statement about me as a designer, the experiences I had during my work placement, the written briefs that I will look to address this year and potential studios to get in contact with.
notes
slide one: following on from second year, reflecting on what I thought were my most successful outcomes and what I enjoyed the most. What direction I plan to take this year, heavy focus on editorial and publishing as this is something I have been interested in since the start of the course and has developed since. Also focusing on branding and identity as this is something I had tried in second year and quite liked. Also my main focus would be print based outcomes rather than web.
slide two: talk about my experience during my two week work placement, working in a professional and creative environment. Talking to designers - encouraging to hear what designers did after graduating etc. Different areas within the company broadened my career options.
slide three: work placement experience - good to engage with designers in a professional way. Talk about the briefs that were being worked on at the time, pitches I attended etc.
slide four: introduction to dissertation research, what my topic is. London Underground design, talk about initial research and how I feel it can be developed further, mention Oliver Green - how his books have been helpful as he specialises in the subject.
slide five: potential questions, based mostly on the design of London Underground, either:
'How has the iconic design of the Underground contributed to London'd success as a major world city? OR 'How have Frank Picks designs inflected London.'
slide six: progressing research, talk about visiting the London Transport Library - this was really helpful as it had an extensive collection of books dedicated to my subject, it helped expand my reading list.
slide seven: TFL museum research, mention areas of research that could be used as references in my dissertation. Poster exhibition celebrating 150 years of the Underground.
slide eight: Frank Pick talk, mention how this will be valuable to my research as it is addressing areas that I want to cover.
Frank Pick changed the face of London in the twentieth century through innovative design.. Described by architectural historian Nikolaus Pevsner as ‘the greatest patron of the arts whom this century has produced in England’, he was managing director of the Underground in the 1920s and the first chief executive of London Transport from 1933-40. Pick’s passion was for good applied design in everything from posters and graphics to station architecture, from bus engineering to tube trains, giving London the best public transport system in the world.
Oliver Green is London Transport Museum’s former Head Curator and now its Research Fellow. In this talk he will be introducing his new book Frank Pick’s London: art, design and the modern city, published by the Victoria & Albert Museum in association with London Transport Museum. The book will be available at the event for purchase and signing.
slide nine: Talk about being in contact with my favourite freelance designer, Caroline Aufort. Talk about the Ofr. bookshop in Paris, the zines and publications etc. Which will lead onto me outlining one of my briefs for the year, to create a yearly calendar for the bookshop considering the style and image of the bookshop, these will include all the dates of the events taking place weekly/monthly as the bookshop is also a gallery.
slide ten: list of written briefs, I have tried to write them all in to the areas of graphic design I enjoy the most, print, editorial, layout and branding.
slide eleven: talk about three briefs in specific, 1. contemporary culture zine collection, 2. Zanzibar spic tour package and rebrand, 3. Museum of childhood redesigned guide and floor plan. Talk about them in detail and about the specific outcomes.
slide twelve: examples of studios I want to contact, potential ideas for a placement. How visits to these studios would benefit my practice.
presentation
