If you ask us to come up with some designs and advertising for your brand and you don't feel a lurch of nerves when we show you our ideas then really, what's the point?
We do mottos and emblems, super-woo sigils and new realities. We give you personality. We're definitely at our best when your organisation wants to change.
We're at our worst when you want what you've always done but mildly different.
In 2012 The Drum said we were one of the top emerging UK agencies. This made us feel like a king bee. We also started winning a few awards. Enough to keep us hooked.
notes:
four years ago wanted to run a design agency
10 members now
the Drum - 'top 25 emerging agencies'
brands are ideas, ideas need words: why copywriters are important
01. statement: we have something to say
02. you need words to sell stuff
03. copy and design challenge each other
04. people like well written copy
05. words make your brand human
06. hierarchy is everything
07. your job is to challenge every word,
08. discuss and articulate positioning before anything you do
09. good designers can spell. Great designers can write
10. be generous - understand the partnership
examples of work:
the beautiful meme rebrands the English National Ballet
No comments:
Post a Comment