What are the ‘Creative Industries’ that are relevant to Graphic Designers?
How do we identify the areas that may ‘float your boat’ or are particularly relevant to you?
TASK ONE
Identify 5 companies/studios which you consider potentially synergetic to you personally.
Write a short explanatory paragraph and reasons for each.
STUDIO ONE: FOREIGN POLICY - DESIGN BUREA & THINK TANK
ABOUT: We are a team of idea makers & story tellers who help craft, realize and evolve brands with creative and strategic deployment of ideas narrated by various appropriate media. We are located in Singapore, independently owned and creatively motivated.
We’ve been privileged to have worked with some of the most incredible people in and out of town. Give us a ring, let’s get together and make something awesome.
Disciplines: Strategic Consulting // Brand Strategy // Research & Analysis // Idea Making // Story Telling // Branding // Creative Direction // Art Direction // Graphic Design // Space/Environment Design // Experiential Design // Interactive Design // Problem Solving // Fire Fighting.
WORK:
BUSINESS CARDS: A renewal of our identity and stationery to set the mood for the new year. The tri-plex business cards are designed with a book cloth covering and copper foil stamping.
FAT COW: Fat Cow is a beef-specialty restaurant employing the Japanese way of picking, cooking and serving beef. Drawing inspiration largely from the Japanese aesthetic – Wabi Sabi with traits that include simplicity, economy, austerity, modesty and the appreciation of the ingenuous integrity of natural objects and processes, wood is used primarily as the platform of this brand communication. Note their non-uniformity and texture to suggest the Wabi Sabi beauty of imperfection. The mark and the laser etching on the wood are also reminiscent of the branding of cattle.
LOYSEL'S TOYS: The look and feel is inspired by the signage of the traditional mom & pop grocery/produce stores and the farmers’ markets. These places offer produce that are the freshest, possibly the most ecologically-friendly, direct from the local farmers and everything hand-prepared, hand-crafted. Nothing too fancy. Down to earth. Honest. Authentic. That ties in nicely with the ideals & philosophy of Loysel’s Toy which have led us to coin the well-deserved tag for them – THE COFFEE CRAFTERS.
WHY I CHOSE THIS DESIGN STUDIO?
I came across Foreign Policy Design Group whilst looking for some examples of branding, when I was directed to their website it stood out to me as all the work they had done was similar to the things I would like to do/work on. They focus heavily on branding which is something I have become increasingly interested in as second year has progressed. It is something I would like to learn how to do well and Foreign Policy's examples of work are designs that really interest me. I like the simplicity and clean look they give their branding and the attention to detail with finishings. The branding I liked in particular of theirs was a rebrand for a hotel called Wanderlust in Singapore, they used processes such as embossing and printed on quality stock which added to the design, they also photograph their work in appropriate surroundings as to allow the overall branding to work successfully within an environment.
STUDIO TWO: PRALINE
ABOUT: Praline is an established design studio based in London and Paris with a practice that encompasses graphic design, branding and art direction.
Creative director David Tanguy founded Praline in 2000. Having built a dedicated team of highly talented colleagues, collaborators and consultants, David is focussed on further expanding Praline’s skill vocabulary, maximising its potential as a multi-disciplinary studio.
WORK:
POLPO: Praline has created the first cookbook for acclaimed London restaurant, POLPO. Written by POLPO restaurateur Russell Norman and published by Bloomsbury, the book represents a departure from the conventions of the genre with its deconstructed design.
The use of old Venetian typefaces, type sizes that exist in the letterpress method and luminous photographs by Jenny Zarins, lend the book a feeling of honest authenticity which harks back to the restaurant itself.
The use of old Venetian typefaces, type sizes that exist in the letterpress method and luminous photographs by Jenny Zarins, lend the book a feeling of honest authenticity which harks back to the restaurant itself.
CENTRAL ST MARTINS: Central Saint Martins College of Art and Design 2007-8 campaign
Praline designed and art directed the whole recruitment campaign.
Photography: John Short
Print Management: Martin Lee
WHY I CHOSE THIS DESIGN STUDIO?
This was a studio that focused more on publishing and editorial which is the aspect of graphic design I like best, its something I would like to focus on mainly in third year. Some of the publications Praline have done stood out to me, I love the layout of their designs and how they work with text and image which is something I want to improve. I also like the binding techniques they used for some of their publications. They also featured installations that they had done on their website, which is something that intrigued me as i've never really tried anything like that before.
STUDIO THREE: DESIGN UNIT
ABOUT: DesignUnit is a flexible organisation, making sure that only the best in the business work with you and your brand. We bring in just the right people for each project to ensure that your brand is in the best hands available. In fact, we only work with people who love what they do, and do what they love. Our names are Majbritt and Jesper, and to us DesignUnit has always been a love affair. We know that a heart beating for creativity never runs out of inspiration.
Subjects: Advertising campaigns, graphic design, branding, magazine design, website, corporate identity, book design, video direction.
WORK:
WHY I CHOSE THIS DESIGN STUDIO?
Since starting graphic design I have been interested in layout and editorial and publishing, Design Unit produce magazines and publications that I really like the style of. Heavy use of photography in their work which is something I would like to try and do more of and the layout of texts with imagery, I think works nicely together. A lot of their projects seem to focus on a fashion in terms of content, which is something I would like to try at some point. Overall I think they're good at making high end, quality, stylish publications.
STUDIO FOUR: VIEW
ABOUT: VIEW WAS FOUNDED IN 2003 BY RENOWN CREATIVE DIRECTOR VALERIE WICKES. VALERIE AND HER TEAM COLLABORATE WITH CLIENTS TO CREATE AND EXECUTE STRATEGIC VISUAL PROGRAMMES THAT DEFINE, BUILD AND GROW THEIR BRANDS. THE AGENCY HAS IN DEPTH EXPERIENCE OF PRODUCING CREATIVE AND CONSISTENT COMMUNICATIONS ACROSS ALMOST EVERY MEDIUM AND PLATFORM. THESE INCLUDE PRINT AND MOVING IMAGE ADVERTISING CAMPAIGNS, MAGAZINE DESIGN, BRAND IDENTITY, STRATEGY AND REPOSITIONING, PACKAGING AND DIGITAL WORLDS.
WORK:
LOST AND FOUND: THE INTERNET IS NOW A VAST, GLOBAL SOUP OF IMAGES AND TEXT WHICH OFTEN HAS NO ATTRIBUTABLE SOURCE, OR WHOSE ORIGINS CANNOT BE AUTHENTICATED. ISSUES SURROUNDING COPYRIGHT AND THEIR OWNERSHIP HAVE NOW ENTERED A NEW REALM. WE ARE COMMITTED TO USING THE FOUND IMAGE WITH RESPECT AND WOULD LIKE TO APOLOGISE IF THE USE OF ANY IMAGE OFFENDS INDIVIDUALS OR AGENCIES, BUT WE BELIEVE THAT KEEPING PHOTOS LIVE IS IMPORTANT…
UNCOVER. REDISCOVER. REINVENT.
“TO BE MODERN IS NOT A FASHION IT IS A STATE. IT IS NECESSARY TO UNDERSTAND HISTORY, AND HE WHO UNDERSTANDS HISTORY KNOWS HOW TO FIND CONTINUITY BETWEEN THAT WHICH WAS, THAT WHICH IS AND THAT WHICH WILL BE.”
— LE CORBUSIER
WHY I CHOSE THIS DESIGN STUDIO?
I chose this design studio because I liked their editorial work, especially the lost and found edition they created. Again with the two previous studios it was because of their work between type and image. I would really like to create something similar to these publications where text is displayed in a clean stylish way and the main focus is photography. Another reason I chose this design studio is because they had things on their website that I think I would be interested in but have little experience in within graphic design such as advertising and art direction.
STUDIO FIVE: RO&CO
ABOUT: RoAndCo is a multi-disciplinary design studio devoted to holistic branding that serves a range of fashion, art, and lifestyle clients. Led by award-winning Creative Director Roanne Adams, RoAndCo offers design, image, and branding capabilities across a variety of mediums, from print to moving image. By thoughtfully distilling a client’s inspirations, ideas, and motivations, RoAndCo generates fresh, sincere, compelling brand messages that engage and resonate.
WORK:
LORICK FALL/WINTER 09
PORTABLE
The Curators Conference debuted September 2012. Providing a unique opportunity for discussion around the theme of curation, the event includes speakers from a variety of creative fields. Our friends and collaborators at Portable approached us to execute the branding of the conference collateral, which included tote bags, programs, posters, web design and video art direction. Inspired by the ideals of knowledge and enlightenment, RoAndCo deliberately used a stark black and white palette in the days leading up to the conference. The brand literally "came to life" the day of the event through the introduction of color throughout all brand collateral. Using watercolor effects; pinks, blues, and purples bleed throughout the branding elements, the idea of creative collectiveness and the overlap of the arts in the design, fashion and tech industries evoked.
WHY I CHOSE THIS DESIGN STUDIO?
I like the style of this design studio, I think they do a variety of different styles within their designs which is what attracted me to their designs. I like the editorial and publishing work especially, however I think their branding and other projects look good. They have a lot of clients and a variety of work specialising in publishing. Certain projects they have done intrigue me as I don't know much about that type of design.
TASKS TWO - SIX
TASK TWO:
Identify the top choice and why you feel that they may have synergy with your practice now, or in the near future?
My top choice was VIEW, there were a few reasons why I narrowed it down to this one out of my five choices. I liked all five of the design studios work I chose for different reasons. My favourite design studio was Foreign Policy, I liked all of the work they did as opposed to just specific projects, they mostly specialised in branding which is something I want to pursue. However, they are based in Singapore which I thought was unrealistic in terms of getting in contact to pursue any kind of work placement. This is why I chose View Creative, which is based in London. I feel it will help my practice as the agency is producing publishing and editorial work that I am interested in and would like to learn.
TASK THREE:
Is your choice based on:
-location
-direction of practice
-the brand philosophy
-client base
My choice was based on two of the above, direction of practice was one of them, I liked their style of publishing and editorial, which is ideally what I would like to go in to. However a small factor was based on location, as it is based in London. If location wasn't an issue this would of been my second choice and Foreign Policy would of been my first, purely based on Foreign Policy having more work that I am interested in.
TASK FOUR:
What if none of the above is your main reason for choosing the organisation, what is it specifically?
My main reasons were the direction of practice and the location but the agency is also experienced in producing creative and consistent communications across almost every medium and platform. Including print, magazine design and brand identity, which are three areas of graphic design I am most interested in.
TASK FIVE:
Please consider who are they/who are you? Why are you contacting them and why should they listen? What do you want them to do next? and what do you want? Why should they get back to you?
View is a design agency founded by renowned creative director Valerie Wickes. She has a team who collaborate with clients to create and execute strategic visual programmes that define, build and grow their brands. I am a young enthusiastic designer, wanting experience and willing to learn. I am contacting them because they produce work that I am interested in and would like to visit their studio or get some experience from them as I feel this could improve my practice. They should listen because I am hard working, enthusiastic and could bring a fresh young input into design. I would like to build a relationship with the company so that I could visit the studio, see the studio environment and how they work and hopefully something could come from that. They should get back to me because I am keen and enthusiastic and could bring a fresh young perspective to the agency.
TASK 6:
Now you have identified initially these studios you feel synergy with. Pleas list 8 methods you could use to contact them with:
- creative cv
- phone call
- send my work
- visiting the studio
- social networking
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