THE BUSINESS OF DESIGN//STUDY TASK//OUGD502

THE BUSINESS OF DESIGN//TASK
Identify 5 examples of professional practice that you have documented on your blog.
Analyse the work in relation to which sectors the work has been produced for.
List the services that the work relates to.
Evaluate the success to which the work fullfills its role from a the point of view of sector and services.

1.INNOCENT SMOOTHIES

This is the recognisable packaging design of Innocent Smoothie, this would fall under the tertiary sector as it is ready to be sold for a profit as part of wholesale and retail.  It would also fall under the private sector, as it is not state controlled and run by individuals for a profit.  The product is popular amongst its competitors and includes novelty aspects of design such as 'the big knit campaign' which included a knitted hat with each drink.

2. NHS 

These leaflets designed from the NHS about offering help and support with certain health care, this would fall under the public sector as the NHS is a service provided by the government and funded by tax payers.  It would also fall under the tertiary sector as it is a healthcare service.  This example of leaflet design includes bright, bold colours and makes the content seem approachable and friendly, which it needs to be as its dealing with healthcare situations that people may not always feel completely comfortable about.

3. BARNARDOS CAMPAIGN 

This is a poster from a Barnardos campaign, this would fall into the third sector as this is part of the economy that includes voluntary or not-for-profit organisations.  The use of photography is strong in this work as the child is looking directly at the audience making a more personal connection on an emotional level.  The contrast of the dark background with the bright white type makes it clearly legible and the Barnardos  logo placed in the right hand corner makes the organisation instantly recognisable.

4. TFL (ADVERTISEMENT FOR THE OLYMPICS)

This is an advertisement for TFL during London hosting the Olympic games, this was placed around the London underground during the time the Olympics were taking place.  This would fall under the tertiary sector because it falls under transportation.  It could fall under the public sector as the government are responsible for TFL.   The design has been made relevant to the event taking place at the time and takes a comical approach.

5. UAL PROSPECTIVE

This is a prospectus for University of the Arts London, this would fall under the quaternary sector as it deals with education.  It would also fall under the public sector as the service is to benefit society rather than individuals, promoting and supporting the sense of equal opportunity (even though this seems unlikely as we live under a tory government.)  The design is recognisably UAL  and uses bold type to make it eye catching.