THE BUSINESS OF DESIGN: PRESENTATION// PPP2
UK ECONOMY
- 7th largest in the world
- 3rd largest in Europe
- one of the most globalised countries
- London is the largest financial centre equal with New York
- largest industries- aerospace, pharmaceuticals, north sea oil and gas (start to realise they are significant industries and opportunities)
What is an industry sector?
- goods-producing segment of an economy - anything from information to actual product, a segment of an economy tat is producing goods
- an area of the economy in which businesses share the same or a related product or service
-
An industry or market sharing common
characteristics.
Standard economic modules Identify 4 industrial Sectors
What is an industry sector?
- Primary sector- the primary sector of the economy extracts or harvests products from the earth - Activities associated with
the primary sector include
agriculture (both
subsistence and
commercial), mining,
forestry, farming, grazing,
hunting and gathering,
fishing, and quarrying.
- Secondary sector- the secondary sector of the economy manufactures finished goods - Activities associated with
the secondary sector
include metal working and
smelting, automobile
production, textile
production, chemical and
engineering industries,
aerospace manufacturing,
energy utilities,
engineering, breweries and
bottlers, construction, and
shipbuilding.
- Tertiary sector- the territory sector of the economy is the service industry - Activities associated with
this sector include retail
and wholesale sales,
transportation and
distribution, entertainment
(movies, television, radio,
music, theater, etc.),
restaurants, clerical
services, media, tourism,
insurance, banking,
healthcare, and law.
- Quaternary sector- the quaternary sector of the economy consists of intellectual activities. - Activities associated
with this sector include
government, culture,
libraries, scientific
research, education,
and information
technology.
Why are industry sectors important?
Dividing an economy into different sectors
with defined similarities allows for more in-
depth analysis of the economy as a
whole. Any economy can be divided into
sectors, such as the economy of a
particular city, or the global economy.
Why do you need to be aware of economic sectors?
- benchmark yourself against people in order to compete, whose the competition? try to gain an advantage
- start to see whats going on in the current market
- gaps in the market
- see where the money is, whose investing where? identify and predict over the next five, ten, fifteen years where the markets going to be, where the money is going to be etc.
- predicting future trends
The service industries
- An industry made up of companies and organisations that primarily generate revenue through providing often intangible products or services
- Service industry companies are involved in retail, transport, distribution, food services, as well as other service dominated business. Also called service sector or territory sector.
-
Service industries can be divided into 3 further
sectors
Public Sector
The part of the economy concerned with providing basic government, state or publicly owned services. The composition of the
public sector varies by
country, but in most
countries public sector
services include the
police, military, public
roads, public transit,
primary/secondary
education and health
care.
- The public sector usually provides services that are free at the point of delivery and a non-payer cannot be excluded from (such as street lighting, emergency services etc.)
- These services are often of benefit to the whole of society rather than just the individual who uses them (such as public education, local government, NHS etc.) promote and support this sense of equal opportunities, creating open access to open opportunities, centrally funded by the tax payer to fund services that everyone can use.
Public Sector, Government Departments (that help manage and facilitate the sectors) publicly owned
- Department of Health
Department of Justice
Home Office
- Foreign Office
Department of Transport
Department of Energy
Department for Work and
Pensions
- Department of Food and
Agriculture
- Ministry of Defence
Education Department
Department for Local
Government
- Department for Business and
Innovation
- Department for Culture Media
and Sport
- Department for International
Development
- The Treasury
Civil Service
Counter to that is: Private Sector
the part of the economy that is not state controlled, and is run by individuals and companies for profit.
The private sector
encompasses all for-profit
businesses that are not
owned or operated by the
government. In most free-market
economies, the private
sector is the sector where
most jobs are held. This
differs from countries
where the government
exerts considerable power
over the economy, like in the People's Republic of
China.
Private Sector
The private sector is to generate individual or company profit:
• The part of national economy is driven by
private enterprise and investment. It
includes the personal sector (households)
and the corporate sector (companies),
and is responsible for allocating,
distributing or accessing most of the
resources within an economy.
Third Sector
The part of the economy
that includes voluntary or
not-for-profit sectors or
organisations. The Third Sector includes
voluntary and community
organisations, Professional
associations, self-help
groups and community
groups. It also
encompasses social
enterprises, mutuals and
co-operatives.
Third Sector Organisations - TSOs
• ”...anintermediaryspacebetweenbusinessand
government where private energy can be deployed for
public good”
• – Jim Joseph
• Thepresenceofalargenon-profitsectorissometimes
seen as an indicator of a healthy economy in local and
national financial measurements.[4] With a growing
number of non-profit organizations focused on social
services, the environment, education and other needs
throughout society, the non-profit sector is increasingly
central to the health and well being of society.
Service industries
- creative industries
- education, health and social work
- financial and business services
- hotels and restaurants
- other social and personal services
- public administration and defence
- real estate and renting
- tourism
- transport storage and communication
- wholesale and retail trade
THE CREATIVE INDUSTRIES
The creative industries refers to a range of economic activities which are
concerned with the generation or exploitation of knowledge and information.
They may variously also be referred to as the cultural industries (especially in
Europe) or the creative economy.
This is a broad concept of domain in which activities related to creative work
creation or production are carried out. It could be a synonymous term for
entertainment industry.
In general, creative industries are a set of service enterprises that engage in
economic activities originating in individual skill, creativity, and talent, and which
furthermore have the potential for wealth and job creation
A whole set of industries where the main economic actives are concerned with the generation or exploration of knowledge and information.
The creative industries: the sub domains under creative industry include:
Design and Industry
- 185, 500 designers are generating £11.6 billion in annual turnover
- 62% of designers are under 40
- 31% (20,436) of design businesses are based in London
- 69% isn't
- 59% of design companies employ fewer than five people
- Over 50% of UK design businesses work in communication, digital and multimedia design
Working in the creative Industries
There are three main types of companies working in the creative industries:
- Design Studios/Consultations
- In-House design teams
- Freelance designers
Disciplines in the Creative Industries
- Communication design
- Product and Industrial design
- Interior and Exhibition design
- Fashion and Textile design
- Digital and Multimedia design
- Service design
Graphic Design & Illustration
Retail & Promotion, Publishing & Editorial, Product & Packaging, Branding & Identity, Information & Way finding, Type & Typographic Design , Print & Production , Digital & Multimedia design. Web design & development
Interface Design, Design for Mobile
Technology, Games Design, Motion Graphics, Digital Film & Animation
Special effects.
DISCIPLINES IN THE CREATIVE INDUSTRIES:
• 50% of designers working in
Communication Design also work in digital
and multimedia design.
• These 2 areas are the most integrated
disciplines within the creative industries
• They service all sectors of local, regional,
national and international economic
sectors
(including public, private and third sector organisations).
Who is looking after our interests?
- CBI - confederation of British industry
- NESTA - the national endowment for science, technology and the arts
- THE DESIGN COUNCIL
- CSD - chartered society of designers
- D&AD - design and art direction network
- AOI - association of illustrators
-
TIGA - TIGA's vision is to make the UK the
best place in the world to do games
business.
BIPP – British Institute of Professional
CREATIVE AND CULTURAL SKILLS ORGANISATION:
CREATIVE COALITION CAMPAIGN:
How the money flows through government?
