WHAT IS GRAPHIC DESIGN?//PUBLICATIONS

BLOG GROUPS:

GENERAL OBSERVATIONS WITHIN THE THREE CATEGORIES:

5 NEW THINGS WE KNOW:

-as time has gone on annual reports have become more creative

-a lot of white page space in cook books, so you don't put your hands over the instructions 

-high end fashion magazines tend to be minimalist i.e Vogue

-children's book covers are very colourful, vibrant

-graphic novels are very detailed

5 THINGS WE DIDN'T KNOW:

-the extremities of billboard advertising- creative concept and design

-sport magazine use celebrities unrelated to sport to attract a wider audience 

-zines are usually for visual purposes

-how broad genres of books are

5 THINGS TO FIND OUT MORE ABOUT:

-more research about fan zines

-look more into annual reports

-research a variety of publications going into more depth with content and layout rather than just the front cover

-penguin book covers, changed through out time, iconic design

-target audience for graphic novels

-find out about the grid method, how they work, the most used grid format, why?

5 PROBLEMS:

-couldn't find many examples of creative press

-difficult to collect various examples of annual reports that were specific to one audience, yet they were really creative

-struggled to find something different within cook book design and layout, no variation with book covers

-difficult to find website designs that broke out of the generic structure 

-couldn't find an autobiography that broke the generic mould-all basic design

RANGES TO EXPLORE:

-target audience 

-budget

-layout

-stock used

-printing process 


what is graphic design for?
branding and identity, product and packaging, retail and promotion.
how to categorise:
genres, content, audience, sectors, function, format
brand -corporate image as a whole, identity logo- visual aspects that form part of an overall brand